Marketing · the wall & the plan
The wall & the plan
Priya Nair Lead · Rafael Cruz — pin by pin, the spring launch takes shape. Comment on anything; comments here are room entries, on the record like everything else.
The wall
Spring palette
moss · flint · saddle tan
2 comments
“Test the ride. Then love it.”
Headline — the quiet route
draft 2, Rafael
3 comments · settled
Rider stories
Eleanor’s commute, told in her words
1 comment
Launch photography
golden hour at the shop door
no comments yet
Gift card sleeve
first look — waits on your postage answer
1 comment
On the headline — the thread
PN
Priya NairHead of MarketingFri 24 Oct 2026
Two headline routes pinned — the quiet one and the bold one. Which reads like your shop?
HP
Hannah PriceYouFri 24 Oct 2026
The quiet one. Our buyers don’t shout.
PN
Priya NairHead of MarketingFri 24 Oct 2026
Quiet it is. Rafael writes it long by Fri 31 Oct 2026.
The plan — three weeks
Week of Mon 27 Oct 2026
- Spring palette settled
- Launch piece written long
Week of Mon 3 Nov 2026
- Photography at the shop
- Test-ride landing page draft
Week of Mon 10 Nov 2026
- Launch plan to you, for sign-off
- Booking confirmation notes drafted