The plan is the agreement.
We work to it, and you can read all of it. Drafted, corrected by you, ratified by Daniel — and binding on the team from that day.
“A bike shop where buying again is the easiest thing a customer did all week.”
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- ·Plain words over clever ones.
- ·Show the work, not the activity.
- ·One truth — no side channels, no second boards.
- ·Deliver small and often; a quiet switch beats a loud promise.
- ·When unsure, ask — early, and cheaply.
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“Returning buyers check out in under a minute.”
Half your buyers come back — and today they check out slower than first-timers. This project exists to turn your most loyal customers into your fastest ones.
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- ×Never your customers’ data used to build anything for anyone else.
- ×Never your name, your numbers or your work spoken of outside these walls.
- ×Never a quiet change to what was agreed — every change comes back here, to you.
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British consumer law honoured at checkout · accessibility to WCAG 2.2 AA · card handling to the card schemes’ standard — we never hold card numbers · every change tested before it lands · nothing legal leaves the team before counsel sign-off.
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Not a redesign of the whole shop. Not a stock system. Not marketing beyond the checkout and the test-ride launch. Each of those would be its own ask, shaped in its own room — scope honesty, stated before commitment, not discovered after.
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The kill condition, in plain words: if the /100 has not moved for three weeks running — next review Fri 28 Nov 2026 — we stop. We say why, and you receive everything made so far, each piece with its record code. You don’t pay for drift.
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Your product catalogue (shared Tue 7 Oct 2026) · your card payments account (connected) · your shop’s opening hours (from you) · the repo (ours to run, yours to read). If one of these changes, the plan says so here first.
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